The media shows that it’s all in the headlines

RealtyTrac, “the leading online marketplace for foreclosure properties” based in Irvine, CA, released its monthly U.S. Foreclosure Market Report for March. Here is their press release.

Now, three media sources in Florida reported it like this:

Florida seventh in foreclosure rate
Florida ranked seventh in the nation in the rate of foreclosures in March, according to RealtyTrac. The 14,303 properties in some form of foreclosure during the month translated to one for every 511 households.
The numbers continue to fluctuate wildly. The number of foreclosures in Florida was down 25 percent from February but up 54 percent from March of 2006.

RealtyTrac: Florida foreclosure activity down in March
Florida’s March foreclosure rate waned compared with February, according to figures from RealtyTrac’s monthly U.S. Foreclosure Market Report.

The state, which ranked third nationwide in February, dropped to No. 7 for March, the report says. The state recorded 14,303 homes in some state of foreclosure – or one filing for every 511 households – which was a 25 percent drop from February, but still a 54 percent hike from March 2006.

Florida continues to lead in foreclosures
Florida ranked seventh in the nation in the rate of foreclosures in March.

That’s according to RealtyTrac, which said the 14,303 properties in some form of foreclosure during the month translated to one for every 511 households.

The numbers continue to fluctuate wildly. The number of foreclosures in Florida was down 25 percent from February but up 54 percent from March 006.

The first headline is from the Tampa Bay Business Journal, the second is from the Orlando Business Journal, the last is from the South Florida Business Journal. Yes – three different headlines from three papers owned by the same company.

One bad. One so-so. One that sounds good.

I subscribe to all their fees (and the Jacksonville Business Journal), so when I saw these three headlines, it struck me as a bit odd.

About Jim Johnson

Editor and publisher of The State of Sunshine.
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