Jim Johnson

Why Rudy Failed

Jim Johnson | January 29, 2008 |

A lot of pundits are talking about what happened to Giuliani’s strategy. Many more will analyze this over time. Here are some of my first thoughts.

First, the playing field shifted. After the first of the year, the major issue shifted from the war in Iraq and the broader war on terror to domestic issues. The discussion changed from an area of strength to an area of weakness for Giuliani.

Second, the American electorate really doesn’t pay attention until late in the game. And they get most of their information from the news. Thus, the fact that other candidates were in the media - with Huckabee, McCain, Romney, and McCain all getting a lot of press for their wins. This “earned media” trumps paid media any day.

So, Rudy did not have a strong message on the economy - and didn’t have much of a chance to spread his message if he did.

But I don’t think that is the real reason Rudy failed.

Bill Bennett on CNN said it well — Rudy looked like he was just going through the motions; like he was “trying out” a campaign. I only had one chance to see him in person, before the South Carolina primary, and I was not impressed. He lacked energy. He lacked charisma. He spoke well. He had good things to say. But I was uninspired.

With the right candidate, the strategy can work. It’s not about the gameplan, it’s the execution. A candidate like Ronald Reagan or Barack Obama, charismatic and energetic, could make it succeed. Rudy was just not the right candidate.

It will be interesting to see if the nomination process changes in 2012. If not, will another candidate have both the ability and the desire to repeat the Giuliani gambit?

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Comments

3 Comments so far

  1. JerseyHighlander on January 30, 2008 12:30 pm

    Massive Democrat voter fraud in a Broward county District D001

    Maybe you can pass this along to some FL media and blogs?
    http://www.freerepublic.com/focus/news/1961985/posts?page=7

  2. Jim Johnson on January 30, 2008 12:55 pm

    Well, Jersey, there are a few reasons why there are more ballots cast than voters registered in a specific precinct. These could be provision ballots… moreover the “clarityelections.com” website may not have the most up to date information.

    To me, it’s not a big deal.

  3. Bob on February 1, 2008 3:59 pm

    I saw both Giuliani and Romney speak at Orlando luncheons, both very early in their campaigns. Romney was energetic. He looked like he wanted to win, and he genuinely seemed like he wanted to be there. He was there early and he stayed late. Giuliani, on the other hand, showed up an hour and a half late. This wasn’t a standard campaign rally. This was at a luncheon hosted by a major law firm in Orlando. By the time Rudy showed up, everyone was done with lunch and some people had left. And he didn’t seem to care and if he apologized (I don’t remember) he didn’t seem very contrite.

    By the way, I voted for McCain.

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