Why Rudy Failed

A lot of pundits are talking about what happened to Giuliani’s strategy. Many more will analyze this over time. Here are some of my first thoughts.

First, the playing field shifted. After the first of the year, the major issue shifted from the war in Iraq and the broader war on terror to domestic issues. The discussion changed from an area of strength to an area of weakness for Giuliani.

Second, the American electorate really doesn’t pay attention until late in the game. And they get most of their information from the news. Thus, the fact that other candidates were in the media – with Huckabee, McCain, Romney, and McCain all getting a lot of press for their wins. This “earned media” trumps paid media any day.

So, Rudy did not have a strong message on the economy – and didn’t have much of a chance to spread his message if he did.

But I don’t think that is the real reason Rudy failed.

Bill Bennett on CNN said it well — Rudy looked like he was just going through the motions; like he was “trying out” a campaign. I only had one chance to see him in person, before the South Carolina primary, and I was not impressed. He lacked energy. He lacked charisma. He spoke well. He had good things to say. But I was uninspired.

With the right candidate, the strategy can work. It’s not about the gameplan, it’s the execution. A candidate like Ronald Reagan or Barack Obama, charismatic and energetic, could make it succeed. Rudy was just not the right candidate.

It will be interesting to see if the nomination process changes in 2012. If not, will another candidate have both the ability and the desire to repeat the Giuliani gambit?

About Jim Johnson

Editor and publisher of The State of Sunshine.
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4 Responses to Why Rudy Failed

  1. JerseyHighlander says:

    Massive Democrat voter fraud in a Broward county District D001

    Maybe you can pass this along to some FL media and blogs?

  2. Jim Johnson says:

    Well, Jersey, there are a few reasons why there are more ballots cast than voters registered in a specific precinct. These could be provision ballots… moreover the “clarityelections.com” website may not have the most up to date information.

    To me, it’s not a big deal.

  3. Bob says:

    I saw both Giuliani and Romney speak at Orlando luncheons, both very early in their campaigns. Romney was energetic. He looked like he wanted to win, and he genuinely seemed like he wanted to be there. He was there early and he stayed late. Giuliani, on the other hand, showed up an hour and a half late. This wasn’t a standard campaign rally. This was at a luncheon hosted by a major law firm in Orlando. By the time Rudy showed up, everyone was done with lunch and some people had left. And he didn’t seem to care and if he apologized (I don’t remember) he didn’t seem very contrite.

    By the way, I voted for McCain.

  4. Morten H says:

    You are absolutely right about charisma. It is essential for a presidential nominee.
    You are also correct in saying that Obama posseses this feature.

    But I simply can’t agree on you saying that Rudy was the guy for the job. I see that guy as being far to aggressive, and preaching.
    It seems like every single time he opens his mouth, the word “911” is uttered. I did respect his spirit during the catastrophe, but I lost all of it when he started using it for his own benefit.

    Did you see the attack on Ron Paul, during a live presidential debate?( http://www.youtube.com/watch?v=G7d_e9lrcZ8 ) – This attack is an excellent example of Rudy’s 9/11-strategy. Because it is the perfect strategy in a crowd. Nobody dares to stand up and say “yeah it was terrible, and awful etc. but please, change the subject Rudy”. Notice all of the people cheering for him, and please also notice the sense of self-satisfactory in his eyes.

    Around 2001/2002, I actually thought that Rudy was a nice guy, with a clear mind, and the ability to make intelligent decisions. But I was wrong.

    Let’s not forget the meeting of the busdrivers(http://www.youtube.com/watch?v=zT-ouQPgMmI).
    This is not meant to offend any americans, but I just can’t see how he can get away with saying that. In Denmark, that would have been political suicide. Here, the power truly lies with the people.

    Even if Rudy didn’t do anything wrong by putting the posters on the busses(which he did), you simply can’t talk to people like that.

    I admire the american people – Love the food, love the movies, love the women. But politically speaking, i believe that you are way behind. It isn’t really a democracy – It is a dictatorship, but with democratic tendencies. When you have one guy who can change the constitution, and declare war as he pleases, it must be a.. D-word.

    I’m truly sorry if I may have offended anyone(besides Rudy of course).

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