Marco Rubio’s Secret Recipe

What a relief! Former Florida House Speaker, Marco Rubio, is in the run for the U.S. Senate seat being vacated by Mel Martinez.  He indicated his desire for the post on Univision-Miami, however the official announcement is to be aired on Cinco de Mayo on his website at 10:00am. 

Why not a press conference?  Who cares about speaking in front of reporters and supporters because at that point everyone knows why they were invited.  What Rubio is doing is a great way to keep people talking and keep the enthusiasm alive. 

By communicating through Univision, a website, and social networking tools clearly indicates his awareness of the important role Hispanics and the youth will play in the upcoming election.  Besides being bilingual, studies show Hispanics spend more time online than any other group mainly because the average age of Latinos is 27.  They are part of the larger “Millennial” generation, a cohort with political muscle. 

When you think about it, the Republican Party needs a catalyst like Rubio, who will bring a little Sazón (flavor) to the party and expand the party’s base by attracting the youth and Latino vote.  Sorry, if I am about to offend some of you, but enough with the blue-hairs in office!  Most people who don’t follow politics will say, “I want someone who I can relate to and looks like me.”

Let’s see where the moderate Charlie Crist stands later this week.  Some Republicans are disappointed with Crist and are looking for the light at the end of the tunnel with the more conservative Rubio.  Others have stated that Crist is still a shoo-in in a primary alluding to his 2006 win against a conservative Gallagher. 

Times are a changing!  In 2006, we did not have “Tea Parties” nor was there a strong presence of campaigning via social networking tools and YouTube.  Although Gallagher tried to paint Crist as “too liberal,” today Republicans are opening their eyes and feeling a little buyers remorse. 

Please tune into today at 10:00am and come back for your comments.  

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